Price
$27.00
Toolkit
Your donor decides in seconds whether to keep reading.
These 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches - created by Madeleine Nance, Fundraising Copywriter & Strategist.
All to help you grab attention from the start.
Inside this downloadable swipe file:
5 strategic types of opening lines – tried and tested across hundreds of fundraising appeals, emails, and social posts
10 examples of opening lines for each type
That's 50 opening lines total – ready to copy and customize
Where to use these sentences – appeal emails and letters, social posts, thank you notes, video scripts
Why each type works – so you understand the strategy, not just the words
Who is this for?
Executive Directors:
You're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!
Fundraisers:
You've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.
Communications Leads:
You see how much content gets ignored. You want your message to be the one people read and act on.
Consultants and Copywriters:
You're writing for multiple clients. You need fresh ideas on demand.
Your next fundraising appeal needs an opening line that grabs donor attention, so you can bring in MORE donations now.
In this nonprofit recorded webinar, Brian Saber shares invaluable insights acquired over 25 years of Asking for donations one-to-one.
View our nonprofit webinar recording and learn how to create a direct mail appeal that is not only impactful but also highly effective.
In this recorded webinar for nonprofits, you'll discover invaluable strategies and techniques to help you successfully plan and execute a direct mail appeal.
If you're an aspiring nonprofit and you're interested in establishing a monthly giving program, this recorded webinar is for you!
This recorded session is a must-watch for anyone looking to unlock their organization's potential for successful fundraising with nonprofit storytelling.
