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Listen to your topic expert talk about this course
A Whopping 96% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!
Retention rates, average gift sizes, and downgrade rates…Oh My!
Most nonprofit leaders know they should have a donor database and they should be using that data to make decisions, but nobody has explained how to do it in a way that doesn’t require a degree in statistics!
Enter this 90-minute interactive, step-by-step webinar where you’ll learn exactly how you can use your data to make better fundraising decisions in a fun, approachable, action-oriented way. When you leave, you’ll understand exactly how to look at your donor data, what it all means, and what actions to take now that you understand what your data is telling you.
During This Nonprofit Webinar Recording, You Will Learn:
You’ll Get These BONUS Materials:
About Your Topic Expert:
Kelly is specifically qualified to teach this webinar because:
Kelly McLaughlin has been fundraising since she was five years old, supporting her favorite nonprofits one bake sale at a time. In 2009, she got her first professional fundraising job, and has since built individual giving programs for nonprofits that achieve 25-30% growth year after year.
Since 2020, Kelly has consulted with nonprofit organizations and has developed a framework for helping nonprofits build individual giving programs that blow donor retention numbers out of the water (achieving 60-80% donor retention for her clients) while allowing fundraising efforts to be more supportive of and less separate from programmatic work. She’s an outside-the-box thinker and engaging speaker who can weave stories from spreadsheets, helping you better understand your donor data to empower you with information you never thought possible from a bunch of numbers.
What Attendees Said about This Nonprofit Webinar Recording:
“Kelly gave a great webinar. Found it very informative and looking forward to doing my "homework" assignment!”
Margaret Reed, Nassau County Police Activity League.
“Lots of great information that is doable and I can see how it will be helpful to know who needs to be targeted for better stewardship.”
Vicky Gentry, The Lord's Gym Ministries.
“Whether you are an expert fundraiser or new it was a great update on an easier way to look at your data and pull out trends”
Lynn Gerber, Writercoach Connection.
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