Price
$47.00
A $100 Value, Today Only $47
Includes 10 Bonus Materials!
#1 Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again (Recording)
#2 Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals (Recording)
#1. Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again
97% of post-webinar survey respondents rated this webinar recording as great to excellent!
This webinar recording will lead you step by step through the creation of a powerful and effective direct mail appeal. From concept to writing, design, to printing and mailing -- you’ll master the elements of success in direct mail fundraising.
Some of these fundraising techniques will surprise you… but these are the things that move donors to respond, as proven again and again from real-world fundraising experience.
Your presenter, Jeff Brooks, has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using tons of real-life examples, he’ll show you the tested and proven best practices for appeal letters that get results.
What You Will Learn from this Recorded Nonprofit Webinar
This is a masterclass on the art of direct mail fundraising, based on decades in the trenches and hundreds of head-to-head direct response tests … a decades-long learning curve that you can climb in just 90 minutes.
You’ll Get These BONUS Materials:
About Your Topic Expert:
Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.
He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.
#2. Direct Mail Is Not All About Writing How to Successfully Organize and Execute Direct Mail Appeals
A Whopping 98% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!
70% of the success of direct mail appeals does not come from writing!
Direct mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before!
Problem: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach.
Solution: Join this webinar to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs.
What You Will Learn from this Recorded Nonprofit Webinar
You’ll Get These BONUS Materials:
About Your Topic Expert
Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica was trained in direct response at Readers' Digest She lives and breathes direct response and fundraising and can be considered a Philanthropyholic.
She works with nonprofit clients all over the country, helping them with their direct mail (annual fund) campaigns and monthly giving.
She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October (www.resource-alliance.org)
Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kit and she regularly blogs and presents in person and via webinars on anything annual fund, direct mail and monthly giving. For more information, visit www.adirectsolution.com.
** Note this webinar recording is not about "writing" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful. **
For more on nonprofit donor relationships and acquisition, check out these webinars.
Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google. During this free nonprofit webinar, you will learn how!
If you’re hesitant or unsure about monthly donors, this FREE Nonprofit Webinar Recording will answer the questions you, your boss or board may still have about the value of adding a monthly donor program to your revenue stream.
In this nonprofit webinar recording, we will show you step-by-step how to create a nonprofit thank you letter that makes your donors smile and want to give again. You’ll learn the key elements that you simply must include in an effective thank you.
This free recorded nonprofit webinar will make your nonprofit fundraising tasks just a bit easier and more effective. They’ll help you start your projects on the right foot, align your thinking and strategy with donor motivations -- and raise more money.
In this recorded nonprofit webinar, award-winning fundraiser, Nikki Bell, will share her proven methods of nonprofit video storytelling; sharing self-shot, smartphone video in fundraising relationships to raise more money.
