Price
$150.00
Jump Start Your Nonprofit with Sabrina Walker Hernandez
Partner Content Disclaimer
We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission.
Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.
Welcome to Jump Start Your Nonprofit with nonprofit expert Sabrina Walker Hernandez!
Jump Start Your Nonprofit is a 6-week fundraising program that allows you to work through getting your fundraising program set up and bringing in funds for your nonprofit.
You will enjoy lifetime access to the online learning portal’s video lessons and downloadable scripts, worksheets, and action steps.
This course is broken into 6 modules that take you through the basics of getting your fundraising program established for your nonprofit. Below is a description of each module and what you’ll learn throughout this in-depth course.
Module 1 - Engage Your Board
Board members play a critical role in the fundraising process. It is not just about soliciting or asking for donations. I would argue, there are many roles in the fundraising pathway, and each is equally important to raising money.
So how can you involve “ALL” of your board members in your fundraising?
The goal of the engage your board member session is the following:
Components
Video - Engage Your Board Members
Support Documentation
Module 2 - Creating a Case for Support
A case for support, also called a case statement is a great tool you can use to help you focus. Your case for support outlines the reasons your organization is needed and the impact you anticipate having.
It's the document you'll pull from when writing fundraising appeals or grant applications. It can also be the source of information for brochures, infographics, or community presentations.
In this session you will learn:
Components
Video – Creating a Strong Case for Support
Support Documentation
Module 3 - Your Nonprofit Story
Learn to harness the power of storytelling!
Before there was formal communication, there were stories. It should come as no surprise, then, that nonprofits should be leveraging stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more.
In this session you will learn:
Components
Video – How to Tell Your Nonprofit Story
Support Documentation
Module 4 - Develop a Prospect List
You need donors and don’t have any idea where to start. So, what to do?
Don’t panic. Start with friendraising.
Friendraising, it’s about crafting a donor-centered journey that predisposes them to want to give to you and keep giving as opposed to a one time or a token gift. Friendraising allows you to start the donor relationship with a real human connection.
Who are the people you need to make friends with?
The goal of this session will be to:
Components
Video – Develop a Prospect List
Support Documentation
Module 5 - How to Connect with Your Potential Donors (Prospects)
Now that you have completed the sphere of influence exercise you need to narrow your list to the top 5 individuals. These top 5 people are those individuals who have the ability to make a significant gift to your organization and are inclined to do so.
You must build a relationship with these individuals. The number one goal of cultivation is to build relationships. Cultivation is everything that happens between the time you identify a prospect and the time you make your first ask. You want to make at least five touches to these potential donors before you make the ask.
You must intentionally slow down and cultivate. You must court them is just like dating. You don’t go on your first date and ask someone to marry you. That is crazy, right?
The five touches before making the ask lead to reoccurring gifts, and not just one-time or token gifts.
Don’t leave money on the table because you skip this cultivation process.
The goal of this session will be to:
Components
Video – Develop a Prospect List
Support Documentation
Module 6 - How to Ask & Donor Stewardship
How to make the ask or solicitation involves many strategies, tailored to the individual donor or prospect. Regardless of strategy, when done well, inviting investment is not a “sales” exchange but rather an exchange of values. Individuals feel that their gifts are natural extensions of their goals and interests and that they have been invited to participate because you know them well. Solicitation strategies range from traditional direct-mail communications and online giving to face-to-face visits. Always provide in-person solicitations for major donors and prospects.
Recognizing your donors means showing appreciation and honoring their generosity. This stage of the cycle, often neglected, is critical to the sequencing of your development process. All gifts should be immediately acknowledged. Your gift policies should include specific practices for thanking and honoring donors, which may be differentiated by giving level. Communicate how their contributions make a difference in the life of your clients and assure them that their gifts are used as intended. Top-notch recognition is integral to stewardship, the next stage in the donor cycle.
The goal of this session will be to:
Components
Video – How to Ask & Donor Stewardship
Support Documentation
About your expert
Sabrina Walker-Hernandez is the President & CEO of Supporting World Hope. She has over 25 years of experience in nonprofit management, fundraising, and leadership. One of Sabrina’s greatest successes is that she increased operation revenue from $750,000 to $2.5 million over an 8-year period as well as being responsible for the planning and operations of a $12 million comprehensive capital campaign in the 3rd poorest county in the United States. She has also facilitated numerous workshops with hundreds of nonprofit professionals and is a master trainer for the Boys & Girls Clubs of America. Sabrina is certified in Nonprofit Management by Harvard Business School.
She is an active community leader and volunteer in Edinburg, Texas where she is based.
Sabrina believes nonprofits enrich our world, and she works in partnership with them to build stronger nonprofit businesses. Nonprofits can achieve long-term success when they have effective leaders, sound strategies, and diversified resources.
This course is the first step in making you competitive in fundraising which often determines how well, how far, and how long an organization can run in its race to realize its vision.
One Payment
3 monthly payments of $166
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