Price
$64.00
This nonprofit course will be offered in a bite-size learning format,
with lessons broken down into 3-7 minute segments.
A marketing plan is your roadmap to success. A well-written plan helps you reach the right audience, with the right message, at the right time. A marketing plan doesn’t have to be long or elaborate. In this Micro Lessons course, you’ll learn how to fill in a marketing plan template with the essential decisions you need to succeed. You’ll also learn how to organize a cross-functional team of colleagues and supporters to make sure you write the best marketing plan possible.
Whether you’re experienced in marketing or have no marketing background whatsoever, this course will give you a step-by-step framework to create the best marketing plan for your organization: gathering the right information, writing a vision and mission statement, completing your S.W.O.T. analysis, writing your segmentation, targeting, and positioning statement, and finalizing your implementation plan.
What you will learn during this Micro Lessons course
This Micro Lesson includes 11 Units and 6 Lessons:
You’ll Get These BONUS Materials:
About Your Instructor:
Drew Boyd is a 30-year industry veteran. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks globally in both the private sector and nonprofit sector in the fields of marketing strategy, innovation, and persuasion.
He is an associate professor of marketing and innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results, a best seller now in seventeen languages. He just released his newest book, Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.
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